Digital Printing
Sportsgirl will be taking an exciting step into innovation by integrating digital textile printing into our production process. We take so much pride in our unique prints and patterns, digital printing will allow for Sportsgirl to create even more exciting items for you to love!
Our favourite thing about digital printing is that it offers a more sustainable production!
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It reduces our CO2 emissions and water consumption. There is no discharge of toxic dyes and harmful chemicals into our environment and with the high rate of accuracy that digital printing offers it means less mistakes (and less waste).
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Our venture into digital printing means Sportsgirl will have more creative exploration.
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There are no limitations with the complexity of patterns, colours, or designs - and technology means we can modify them at any given time. That means the garments you wear are going to be more unique.
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We're also watching the market and seeing a lot more influence of abstract digital prints and customisation - which means you'll be wearing the right trends, at the right time!