Introducing Beyond Blue, the Australian organisation that helps support mental health and general wellbeing. 

Beyond Blue believes that there are higher rates of poor mental health in women, rather than men. 

This charity aligns with Sportsgirl, who we stand for, and our campaign story that focuses on mindfulness. 

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Sportsgirl and Beyond Blue will collaborate through a 'Mindfulness' pop-up store that will be promoted through Facebook, Instagram, and both brand sites. 
The pop-up will provide customers with education on mental health and how to seek help if they are struggling with their wellbeing. Additionally, Sportsgirl will create tees with the Beyond Blue logo, with the proceeds going to their charity.  This will further expose the Sportsgirl brand and showcase our efforts in ensuring all girls achieve ultimate happiness.